You are here: Home » Opinion » Chinese
Business Standard

Emotional disconnect

It seems to be a bad time for Uber to release its new ad based on the theme 'apnapan'

Business Standard 

Illustration

Call it bad timing or sheer coincidence, but just a day after a youth and his 60-year old mother were allegedly dumped midway through their ride by a — who is also said to have made jibes at them — the online cab aggregator launched an advertising campaign highlighting “great stories of togetherness between riders and cab drivers”. With apnapan as the umbrella theme, the company said, the campaign “brings to life the underlying emotional connect among Uber, its riders and partners”. Surely not the way the family from felt when told by the to go back to

First Published: Wed, August 09 2017. 22:41 IST
RECOMMENDED FOR YOU