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Getting emotional: Anand Mahindra to defend atrocities against tractors

Mahindra said he was thinking of promoting a new forum-Society for the Prevention of Cruelty to Tractors

Business Standard 

Even as activists continue to fight cultural traditionalists over jallikattu, Chairman has taken it upon himself to defend the rights of ...umm... Sharing a cartoon depicting a farmer using a whip on his tractor on Twitter, Mahindra said he was thinking of promoting a new forum—Society for the Prevention of Cruelty to Tractors—on the lines of non-profit organisation Society for the Prevention of Cruelty to Animals.

The chief of M&M, which has a market share of over 40 per cent in the domestic tractor segment, can be forgiven for getting emotional about

First Published: Tue, February 13 2018. 22:45 IST
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