Even as animal rights
activists continue to fight cultural traditionalists over jallikattu, M&M
Chairman Anand Mahindra
has taken it upon himself to defend the rights of ...umm... tractors.
Sharing a cartoon depicting a farmer using a whip on his tractor on Twitter, Mahindra said he was thinking of promoting a new forum—Society for the Prevention of Cruelty to Tractors—on the lines of non-profit animal welfare
organisation Society for the Prevention of Cruelty to Animals. The chief of M&M, which has a market share of over 40 per cent in the domestic tractor segment, can be forgiven for getting emotional about tractors.