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Even as animal rights activists continue to fight cultural traditionalists over jallikattu, M&M Chairman Anand Mahindra has taken it upon himself to defend the rights of ...umm... tractors. Sharing a cartoon depicting a farmer using a whip on his tractor on Twitter, Mahindra said he was thinking of promoting a new forum—Society for the Prevention of Cruelty to Tractors—on the lines of non-profit animal welfare organisation Society for the Prevention of Cruelty to Animals.
The chief of M&M, which has a market share of over 40 per cent in the domestic tractor segment, can be forgiven for getting emotional about tractors.