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Hero MotoCorp rides rural recovery

Sales improving gradually since November 2016

Ram Prasad Sahu 

The Hero MotoCorp stock is up over nine per cent in the last month on expectations that the ongoing gradual improvement in sales volumes, coupled with higher industry growth in FY18, should help India’s largest two-wheeler maker. Poor demand from rural areas due to a slowing economy and a lack of cash due to note ban had dented Hero’s sales volumes in the last few months of 2016.  Hero MotoCorp’s sales fell both in November and December, on a year-on-year basis. Sales volumes bottomed out in December 2016, with sales at 330,000 units down 33 per cent over ...

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