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Keya Sarkar: The breed of WhatsApping retailers

I haven't exactly been able to figure out the reason, but have definitely noticed a trend - of an explosion of unorganised sector retailers in the last six months. Now with Durga Puja and Diwali round the corner, these retailers are a frenzied lot. Although I have been in the business of handloom and craft of Santiniketan for over a decade now, never have I witnessed such a demand for our products from resellers. But my training in economics keeps me from thinking of myself as some design diva whose products are being so appreciated and makes me look for the macro reason for this ...

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Business Standard
177 22
Business Standard

Keya Sarkar: The breed of WhatsApping retailers

Keya Sarkar 

Keya Sarkar I haven't exactly been able to figure out the reason, but have definitely noticed a trend - of an explosion of unorganised sector retailers in the last six months. Now with Durga Puja and Diwali round the corner, these retailers are a frenzied lot. Although I have been in the business of handloom and craft of Santiniketan for over a decade now, never have I witnessed such a demand for our products from resellers. But my training in economics keeps me from thinking of myself as some design diva whose products are being so appreciated and makes me look for the macro reason for this ...

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Keya Sarkar: The breed of WhatsApping retailers

I haven't exactly been able to figure out the reason, but have definitely noticed a trend - of an explosion of unorganised sector retailers in the last six months. Now with Durga Puja and Diwali round the corner, these retailers are a frenzied lot.Although I have been in the business of handloom and craft of Santiniketan for over a decade now, never have I witnessed such a demand for our products from resellers. But my training in economics keeps me from thinking of myself as some design diva whose products are being so appreciated and makes me look for the macro reason for this sudden spike.For a few years now, we have been getting a steady stream of orders from brick-and-mortar stores, which produce some of their own stuff and probably source some from vendors to complete their offering. Simultaneously, we have been getting orders from online "curators". Sourcing sounds a tad downmarket and doesn't leave space for contribution by the reseller. Curating is a superior word as it probab I haven't exactly been able to figure out the reason, but have definitely noticed a trend - of an explosion of unorganised sector retailers in the last six months. Now with Durga Puja and Diwali round the corner, these retailers are a frenzied lot. Although I have been in the business of handloom and craft of Santiniketan for over a decade now, never have I witnessed such a demand for our products from resellers. But my training in economics keeps me from thinking of myself as some design diva whose products are being so appreciated and makes me look for the macro reason for this ... image
Business Standard
177 22

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