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Knowing who you are

Unfortunately, this time around, Mahindra is unamused

Business Standard 

A few months ago, Chairman and Managing Director of Mahindra Group presented a Kerala buyer a brand new M&M mini truck ostensibly because he had modified his three- wheeler to give it the look of a Mahindra Scorpio. The modified vehicle went into the Mahindra museum. Another story of customisation has emerged and this time the customiser has modified a Mahindra Thar into a Unfortunately, this time around, Mahindra is unamused. In a tweet he said, “A Thar is a Thar is a Thar. Confidence is knowing who you ARE... (Doesn’t need to be a ..).”

First Published: Mon, July 17 2017. 22:36 IST