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Online ads not equal to online buys

E-commerce firms are now opening physical stores, hoping customers would buy products from online

Business Standard 

firms are learning lessons the hard way while dealing with Indian consumers. An furniture brand, which was confident that people would look at concepts and designs on their smartphones and buy furniture, have found that the time spent on those devices didn’t translate into money spent. Consumers do click on ads for discounts on new furniture, but when they have to make the final decision, they want to touch and feel the products. firms are now opening physical stores to attract customers, hoping they would then buy the products from

First Published: Sun, July 09 2017. 22:46 IST