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Rum thought

Business Standard  |  New Delhi 

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Recently, when Japanese executives of telecom major were in India, they sprang a surprise. At a dinner hosted in their honour, the Japanese executives told their Indian hosts that they would like to try an Indian drink. The hosts, after some discussion among themselves, offered them the best-selling local brand Old Monk. The Japanese liked it so much that they thought dark rum was an Indian innovation much like sake is to the Japanese.

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Rum thought

Recently, when Japanese executives of telecom major DoCoMo were in India, they sprang a surprise. At a dinner hosted in their honour, the Japanese executives told their Indian hosts that they would like to try an Indian drink. The hosts, after some discussion among themselves, offered them the best-selling local rum brand Old Monk. The Japanese liked it so much that they thought dark rum was an Indian innovation much like sake is to the Japanese.

Recently, when Japanese executives of telecom major were in India, they sprang a surprise. At a dinner hosted in their honour, the Japanese executives told their Indian hosts that they would like to try an Indian drink. The hosts, after some discussion among themselves, offered them the best-selling local brand Old Monk. The Japanese liked it so much that they thought dark rum was an Indian innovation much like sake is to the Japanese.

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