Aston Martin’s Casino Royale is a long way off. Life is hard for niche automakers, even when James Bond is a fan. Demand for supercars has wilted. And when funds are tight, vehicle ranges can grow as stale as the 007 franchise under Pierce Brosnan. A $400 million injection from a new investor would boost Aston Martin. Just don’t expect decent returns any time soon.
The company’s financials make for dismal reading. It sold 2,340 cars in the year to September 30, or 19 per cent fewer than last year, holders of its junk bonds learned on Wednesday. Quarterly revenue plunged 16 per cent to 100 million pounds. That’s even worse than last year, when Aston Martin’s net interest payments were roughly double its earnings before interest and tax. It has cut costs determinedly. But that stores up future trouble: creating coveted new cars requires adequate research funds.
That’s presumably why Aston Martin’s main backer, The Investment Dar of Kuwait, is talking to India’s Mahindra and Mahindra and Italian buyout firm Investindustrial about selling some £250 million ($400 million) of new equity in exchange for about a 40 per cent stake, according to Reuters. That could double annual development spending to about £100 million for five years.
What would success look like? Aston Martin’s EBIT margins are around a narrow two per cent, flattered by capitalising most R&D costs. Assume it can reach a Bentley-style 7.5 per cent. And suppose sales rise 50 per cent between 2011 and 2017, matching luxury-car forecasts by IHS, to nearly 6,000 units. Even if it were to lift average unit prices 10 percent to about £142,000, it would only yield £63 million of annual EBIT, most of which would go to creditors and taxmen. A decent shareholder return doesn’t look imminent.
Maybe a better natural home for Aston Martin would be BMW or Daimler, where the cost of developing new engines and platforms could be shared with sister marques. Of course, former owner Ford neglected the brand, and neither German giant seems keen. That’s an uncommon outbreak of discipline in a historically spendthrift sector. Even securing a less orthodox investor, however, could provide Aston Martin some quantum of solace.