Real estate firms in Mumbai and Delhi are looking at projects in Bengaluru after facing slowdown in their home markets. Of course, that's bad news for local firms. An executive with a Bengaluru-based real estate firm found an interesting way to explain why more choice would mean more problems: "The more projects they see, the more customers get confused. The result is that they postpone purchases," he said. Well, that's what psychologists call the paradox of choice.
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