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Tyranny of choice

Business Standard  |  New Delhi 

firms in and are looking at projects in after facing in their home markets. Of course, that's bad news for local firms.

An executive with a Bengaluru-based firm found an interesting way to explain why more choice would mean more problems: "The more projects they see, the more customers get confused. The result is that they postpone purchases," he said. Well, that's what psychologists call the paradox of choice.

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Tyranny of choice

Real estate firms in Mumbai and Delhi are looking at projects in Bengaluru after facing slowdown in their home markets firms in and are looking at projects in after facing in their home markets. Of course, that's bad news for local firms.

An executive with a Bengaluru-based firm found an interesting way to explain why more choice would mean more problems: "The more projects they see, the more customers get confused. The result is that they postpone purchases," he said. Well, that's what psychologists call the paradox of choice.
image
Business Standard
177 22

Tyranny of choice

firms in and are looking at projects in after facing in their home markets. Of course, that's bad news for local firms.

An executive with a Bengaluru-based firm found an interesting way to explain why more choice would mean more problems: "The more projects they see, the more customers get confused. The result is that they postpone purchases," he said. Well, that's what psychologists call the paradox of choice.

image
Business Standard
177 22