ICICI Prudential Life Insurance today launched a new plan, ICICI Pru Cash Advantage. This is a regular premium paying, traditional plan that enables customers to plan for their long term financial goals while ensuring a regular cash flow for meeting regular expenses. ICICI Pru Cash Advantage has been structured keeping in mind the fact that long-term financial goals of customers also involve regular expenses.
For example, if one is planning for their child’s education, while the maturity benefit will take care of the expenses related to admission which are substantial, the cash benefit would take care of expenses such as books, etc. Puneet Nanda, Executive Director, ICICI Prudential Life Insurance, “With increasing cost of living, it has become essential for every individual to plan for future expenses. Taking cognizance of this premise we have always offered products which keep the requirements of customers at the forefront. ICICI Pru Cash Advantage is specifically designed to enable customers to achieve their long term goals while simultaneously enabling them to meet their short-term expenses."