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Big bucks for big image

Politicians in Karnataka are on a hunt for image manager

Business Standard 

Big bucks for big image
Considering what is at stake — fight for tickets with the party leadership and the battle on ground against rivals to woo voters — money is no barrier.

With the Assembly elections due next year, in Karnataka are on a hunt for image managers. Legislators and aspiring ones are looking to spend big bucks on spin doctors, who can research, give pointers and help educate them on issues before they participate in television debates. One legislator of the ruling party is ready to offer a six-figure compensation to the image manager, so that he can get re-elected. Considering what is at stake — fight for tickets with the party leadership and the battle on ground against rivals to woo voters — money is no barrier.

First Published: Tue, September 12 2017. 22:18 IST
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