Business Standard

Narendra Modi kicks off 'Chai pe charcha' campaign

Converts Chaiwallah jibe into opportunity to connect to people; covers 300 cities across India

Related News

Bhartiya Janata Party's (BJP) prime ministerial candidate, Narendra Modi, seems to have turned leader Mani Shankar Aiyar's 'chaiwallah' jibe into an opportunity. On Wednesday, Modi launched a mega national video campaign namely, 'chai pe charcha' (discussions over tea) from Ahmedabad that covered 1,000 across 300 cities nationally.

As part of the innovative campaign, Modi likened a tea stall with that of a "footpath Parliament" and looked to connect and interact with voters. As many as 1,500 people gathered at a tea stall on SG Highway in Ahmedabad, where Modi answered direct questions from various parts of the country such as such as Vadodara, Patna, Varanasi, Trivendrum, Lucknow to name a few.

Although, the inaugural event of the campaign had "good governance" as the subject of today's discussion, BJP's PM candidate offered his views on various subjects such as law and order, infrastructure, balanced development of western and eastern parts of the country as well as securities issues, skill development and so on.

ALSO READ: Modi can never become PM, can sell tea: Aiyar

Modi sought to connect with 2 crore people through this mass connect progamme over the period of time.  

Before taking the questions from the people directly, Modi recounted his childhood experiences including bad and good events while selling tea.

"In a way, a tea stall is like a footpath Parliament where world issues are discussed while sipping tea. Discussions vary from that of rural issues, family issues to issues about and Mars. I have learnt a lot while selling tea in my childhood. I got an opportunity to meet lot of people. I used carefully listen to people's discussions while selling tea. It has been a special experience of my childhood," Modi said while sipping tea with the common man at one of the tea stalls in Ahmedabad. Incidentally, the tea served at these stalls was 'free of cost' with party bearing the expanses.

In the run up to the launch of the campaign, Modi's ‘chai pe charcha’ website had already seen hundreds of thousands of visitors posting queries and suggestions. Moreover, looking forward to the success of the campaign, Modi said that he aimed at interacting directly with around 20 million people in near future.

"We want to take forward the suggestions that will come from these 1000 centres. In the coming days, we will go to other tea stalls and discuss on other issues. If I am able to achieve what I am imagining through this programme, then I will be able to connect directly with at least 20 million people across the country.  is a festival which is celebrated especially during elections. It is the responsibility of every political party to listen to the public and explain its stand to the public. In a way, there should be political education among the public," Modi said.

Apparently taking a dig at Congress-led government without naming them, Modi likened bad governance to diabetes which when contracted invites other diseases. "No matter how healthy and strong one's physical body is, but once it contracts diabetes, the outwardly looking healthy body begins contracting various other diseases.  A bad governance is also like diabetes which invites other diseases like corruption, erosion of development, people are forced to face various troubles. The programme has been specifically held to listen to issues faced by the common man," he added.

On taxation, Modi said that taxation should not harm the tax givers. Terming Chanakya's taxation as good, he announced that he would introduce incentives for honest taxpayers by amending laws if he came to power. Also, talked about use of technology for nailing the criminals and modernising intelligence system.

Read more on:   
|
|
|
|
|
|
|
|
|
|
|
|
|

Narendra Modi kicks off 'Chai pe charcha' campaign

Converts Chaiwallah jibe into opportunity to connect to people; covers 300 cities across India

Converts Chaiwallah jibe into opportunity to connect to people; covers 300 cities across India Bhartiya Janata Party's (BJP) prime ministerial candidate, Narendra Modi, seems to have turned leader Mani Shankar Aiyar's 'chaiwallah' jibe into an opportunity. On Wednesday, Modi launched a mega national video campaign namely, 'chai pe charcha' (discussions over tea) from Ahmedabad that covered 1,000 across 300 cities nationally.

As part of the innovative campaign, Modi likened a tea stall with that of a "footpath Parliament" and looked to connect and interact with voters. As many as 1,500 people gathered at a tea stall on SG Highway in Ahmedabad, where Modi answered direct questions from various parts of the country such as such as Vadodara, Patna, Varanasi, Trivendrum, Lucknow to name a few.

Although, the inaugural event of the campaign had "good governance" as the subject of today's discussion, BJP's PM candidate offered his views on various subjects such as law and order, infrastructure, balanced development of western and eastern parts of the country as well as securities issues, skill development and so on.

ALSO READ: Modi can never become PM, can sell tea: Aiyar

Modi sought to connect with 2 crore people through this mass connect progamme over the period of time.  

Before taking the questions from the people directly, Modi recounted his childhood experiences including bad and good events while selling tea.

"In a way, a tea stall is like a footpath Parliament where world issues are discussed while sipping tea. Discussions vary from that of rural issues, family issues to issues about and Mars. I have learnt a lot while selling tea in my childhood. I got an opportunity to meet lot of people. I used carefully listen to people's discussions while selling tea. It has been a special experience of my childhood," Modi said while sipping tea with the common man at one of the tea stalls in Ahmedabad. Incidentally, the tea served at these stalls was 'free of cost' with party bearing the expanses.

In the run up to the launch of the campaign, Modi's ‘chai pe charcha’ website had already seen hundreds of thousands of visitors posting queries and suggestions. Moreover, looking forward to the success of the campaign, Modi said that he aimed at interacting directly with around 20 million people in near future.

"We want to take forward the suggestions that will come from these 1000 centres. In the coming days, we will go to other tea stalls and discuss on other issues. If I am able to achieve what I am imagining through this programme, then I will be able to connect directly with at least 20 million people across the country.  is a festival which is celebrated especially during elections. It is the responsibility of every political party to listen to the public and explain its stand to the public. In a way, there should be political education among the public," Modi said.

Apparently taking a dig at Congress-led government without naming them, Modi likened bad governance to diabetes which when contracted invites other diseases. "No matter how healthy and strong one's physical body is, but once it contracts diabetes, the outwardly looking healthy body begins contracting various other diseases.  A bad governance is also like diabetes which invites other diseases like corruption, erosion of development, people are forced to face various troubles. The programme has been specifically held to listen to issues faced by the common man," he added.

On taxation, Modi said that taxation should not harm the tax givers. Terming Chanakya's taxation as good, he announced that he would introduce incentives for honest taxpayers by amending laws if he came to power. Also, talked about use of technology for nailing the criminals and modernising intelligence system.
image

Read More

Telangana Bill unlikely to be passed as BJP backs out

Prime Minister Manmohan Singh's efforts to reach out to the Bharatiya Janata Party (BJP) to seek its support for the Telangana Bill are likely to go ...

Recommended for you

Advertisements

Columnists Rss icon

Ajai Shukla

Ajai Shukla: Generals, quotas damage the army
Ajai Shukla

A soldier cannot justifiably demand faster, easier promotions based on frequent field tenures

Sreenivasan Jain

Sreenivasan Jain: Kissa kisan ka - Evading blame for rural distress
Sreenivasan Jain

Events after a farmer's suicide at an AAP rally encapsulate the state of public discourse on Indian agriculture

Editorial Comment Rss icon

Easy tax reform

Need to reduce scrutiny period for tax claims

India commits to phasing out HFCs

How the US pressed India into changing its stance on refrigerants

TWEETS @ POLITICS
@SinghRPN
Distressed to hear a farmer committed suicide outside DM's office in Barabanki today.We can't afford to lose focus on this daily tragedy
@milinddeora
Arrived in LA for #MIGlobal. Looking forward to conversations about India, breakthroughs in medical research & disruptive technologies
@digvijaya_28
Would Home Ministry put the names of NGOs along with names of the Directors whose FCRA clearances have been cancelled in Public Domain?
@thekiranbedi
Concept of 'Yellow Alert' can b integral part of High School+ All Education to enable intelligent response.. http://t.co/bYjmf0ZOxF
@ajaymaken
AAP's new age Political Culture- Law Minister's #FakeDegree- Y'day 21 MLAs elevated as Parliamentary Secretaries- #PowerHungryAAP
@MPNaveenJindal
RT @rahulkanwal: Say hello to NDRF's crack rescue experts. Golu (brown) Tanu (white). Trained to sniff a body under deep debris. http://t.c
@Panda_Jay
My Twitter handle changed yesterday to @PandaJay 😊, please follow that..
@ShashiTharoor
My take on "suit-boot ki sarkar", the phrase that launched a thousand quips: http://t.co/m76WWPX84T
@Swamy39
RT @saveindia2025: @Swamy39 Here is the Link >>http://t.co/qvG3205FJW
@narendramodi
In Raxaul, MEA, Indian Oil & Security Forces are facilitating the sending of affected people coming from Nepal back to their homes.
@abdullah_omar
Retweeting in the hope with someone can help. https://t.co/ldojQ12A0k
@varungandhi80
My article in @Outlookindia this week. http://t.co/HhT3i7VkOP
@ArvindKejriwal
RT @SatyendarJain: "@jitenderkhalsa: 'Pvt hospitals can't force you to buy their meds'- @SatyendarJain #AAPatWork http://t.co/CKVbKKxHpv"
@PMOIndia
RT @MEAIndia: PM @narendramodi at Joint Briefing with President @ashrafghani - We will continue our support for capacity building of Afgha…
@rajeev_mp
RT @TimesNow: Inside MI-17 IAF chopper,transporting the injured from remote areas to hospitals:MoD #NepalEarthquake #IndiaWithNepal http://…
@quizderek
RT @MamataOfficial: We will dedicate our victory to Rabindranath Tagore on 9 May through Rabi Pronaam across Bengal
@
India's economy to grow 7.5% in FY'16 and 8% by FY'18: @WorldBank. @indivjal reports http://t.co/j2r44mFbE8
@SushmaSwaraj
Twitter handle of Indian Embassy in Kathmandu is : @eoiktmnp
@arunjaitley
Watch me live delivering 16th D.P. Kohli Memorial Lecture on “Economic Challenges for an Aspirational India" http://t.co/yG8Ar6rLo1
@MVENKAIAHNAIDU
Thr was consensus in d House to donate 1month salary as a token of solidarity to their brothers and sisters in the neighbouring country(4/4)
@nitin_gadkari
Met representatives of farmers for issue of sugarcane arrears along with consumer affairs minister Ramvilas Paswan ji http://t.co/kiuZiZhC7q
@DVSBJP
RT @publictvnews: ಮಂಗಳೂರು:ಟ್ರಸ್ಟ್ ಗೆ ನೀಡಿದ ಜಾಗದಲ್ಲಿ ಕಾಂಗ್ರೆಸ್ ಕಚೇರಿ ! http://t.co/2cc0CDQZvl #congress #bjp @DVSBJP @Ivan_MLC @nalinkateel …
@umasribharti
चन्‍द्रशेखर राव को बधाई. तेलंगाना राज्‍य का मेरा संकल्‍प एवं सपना पूरा, तेलंगाना की नदियों का ध्‍यान रखेंगें.
@AnanthKumar_BJP
Hundreds tourists & pilgrims stranded in Nepal. I am in constant touch with PMO, Home & External Affairs Min for their rescue & safe return
@smritiirani
RT @narendramodi: Really enjoyed the ride. Thanks Delhi Metro. Thanks Sreedharan ji! http://t.co/U92R4iTQL8
@drharshvardhan
PM's prompt response to Nepal's distress is highest example of statesmanship.Divine providence saved Pashupatinath Temple from damage.
@Gen_VKSingh
Sent off the 1st batch of aid material collected by supporters. Hoping 2send more in the coming days.Donate as much as u can #IndiaWithNepal
@Rao_InderjitS
RT @SpokespersonMoD: #NepalEarthquake 1 IL-76 of IAF brings back 213 persons frm KTM to Palam. Landed at 5.15 PM, taking the total number o…
@nsitharaman
.@Keshav291189 Good to hear. Thanks for keeping us informed. @HMOIndia @MEAIndia @SushmaSwaraj
@RSSorg
#NepalEarthquake Appealing again to contribute generously http://t.co/WWLoxXN0of http://t.co/B7W7sMkAK5

Back to Top