Cisco, today announced the commencement of ‘Advantage Now!’ - a signature bi-annual road show aimed at enabling Cisco Partners to build a more profitable small business practice. Now in its fourth edition, ‘Advantage Now!’ will feature a series of informative meets to share with partners- the latest initiatives, products, programs, insights and promotions from Cisco, to help them better serve SMB customers across the country. Spread over a month, the event will cover 10 cities and reach out to approximately 1000 partners across India and SAARC.
On the launch of this initiative, B Raghavendran, VP and Head, Partner Organization, Cisco India & SAARC said “Cisco transitioned to a partner-led business model last year and this model requires us to work closely with our partners. Over the past one year, we have significantly increased our channel efforts to augment partner capabilities by providing leading practices, tools, and knowledge transfer, which in turn enable them to have more repeatable, successful, and profitable customer engagements. Advantage Now! is aligned with our efforts to arm our partners with the right products and know-how to better serve this fast-growing segment and we expect to see a lot of enthusiasm from partners.”
Arun Dharmalingam, Vice President, Partner Led Velocity & Distribution Sales, Cisco India & SAARC added, “Small business is big business for Cisco and Advantage Now! reaffirms our commitment to this market. This program will enable our partners to provide a structured, prioritized evolution path for small and medium sized businesses, which can address the business challenges of today while maximizing the future potential of their technology investments.”
Cisco’s market strategy for SMBs involves helping customers create a sustainable and competitive advantage, improve efficiencies, increase employee productivity and ultimately boost returns and profitability. Given the many types of SMBs and their varying stages of technology awareness and adoption, Cisco is working with partners to create bundles with a focused technology direction that can be effectively targeted at the most receptive customer prospects. Advantage Now! will educate channel partners on these technology directions and help them effectively tap into the business needs of small and medium businesses.