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Customer Centria - a global Customer Engagement and Experience company today won two Internet Advertising Competition (IAC) Awards 2011, from the Web Marketing Association for its work in conceptualising, design and development of GoJiyo and IDBI Federal Wealthsurance. GoJiyo and IDBI Federal Wealthsurance received the award for ‘Outstanding Website’ because of its exceptional achievement in Internet advertising. This award is given for the high standards in Internet marketing and Corporate web development on the World Wide Web. To add another feather to the cap, Global PR Conclave felicitated IDBI Federal Wealthsurance with Gold in the Multi Media Campaign category.
Commenting on this win, C R Vinay, Founder and Managing Director – Customer Centria said, “These awards reinforce the way consumers & end-users are evolving and are welcoming digital experiences with open arms. We as a team strive to provide our customers and their end consumers, immersive digital experiences backed with enhanced technological know-how. It's a wonderful tribute to our clients’ vision and our collective team-work. And we are very happy and proud to have delivered delight to our clients.”
GoJiyo is India’s first 3D Virtual World, where users interact with one another via personalised avatars that are unique representations of themselves. Targeted at young, progressive Indians this online activation platform is a significant step towards consolidating Godrej’s position as a younger, vibrant and brighter brand. A powerful brand activation stemming from this new marketing strategy, www.gojiyo.com marks the perfect blend of online gaming, virtual reality and social networking to create a unique, one-of-its-kind, integrated experience on a global scale.
IDBI Federal Wealthsurance is one of the Flagship products of IDBI Federal. Wealthsurance microsite personifies company’s target audience into eight customer segments to cover most archetypes of different age-groups. An interactive "Spin-the-wheel" was designed where each spoke would represent one persona and would be mapped to the specific variant of the Wealthsurance product.
Team Customer Centria, comprising of a competent talent group of Virtual World Netizens, pedigreed domain experts and global thought leaders, delivered a rich, multi-layered and multi-dimensional virtual platform.