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Mahindra launches 'Genio' - India's Next Generation Pick Up

Announcement  |  Corporate 

  • Genio - an aspirational pick up, poised to transform the transportation segment
  • Competitively priced at Rs 5.04 lakhs for BS3 markets in Karnataka
  • Equipped with international styling, technology and comfort, matching the needs of businessmen, traders & SMEs

Mahindra & Mahindra Ltd., a part of the US $7.1 billion Mahindra Group, today announced the launch of the Genio, its next generation commercial vehicle. The 1.2 tonne pick-up, has been developed to cater to the small and medium businesses transportation needs and is expected to change the face of the pick-up industry in India. Equipped with international looks, style, design, technology and offering the ultimate in comfort, the Genio is competitively priced at Rs. 5.04 lakhs for BS3 markets in Karnataka. The BS4 compliant version is also available for BS4 markets.

The second product to roll out of Mahindra’s state-of-the-art Chakan plant, near Pune, the Genio comes with a build and finish quality unseen amongst commercial vehicles in India. In addition to the world class styling of the vehicle, the appeal and interiors of the Genio are a benchmark within the industry. It offers a power packed performance with its CRDe engine which is equipped with 75 HP power and 220 Nm torque, allowing it to handle any kind of load and terrain with ease.

Packed with several utility, technology and comfort features which are being offered for the first time in commercial pickups, the Genio, scores highly over its nearest competitors.

Speaking on the launch, Dr. Pawan Goenka President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said, “In keeping with our endeavour of offering first of its kind world class products, we have launched the Genio. It is also a result of extensive consumer insight which captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for businessmen, traders and SMEs. I am confident that it would be nothing less than a Game Changer for the pickup segment in times to come.”

Dr Goenka further added. “The Genio’s vehicle architecture is based on the Ingenio platform which we have used earlier. This platform gives superior cab design, chassis and proven aggregates of Engine and Transmission and delivers car like comfort and space”.

Speaking at the launch of the Genio, Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “The pickup industry in India is more than 6500 vehicles per month and growing. With the majority market share that we command, the onus is on us to offer superior products thereby driving the industry growth. Genio has been launched keeping this in mind, as we aim to fulfil the desires of the customers as well as offer a world-class product to them”.

The Genio has undergone rigorous test runs and has been validated on all performance, safety and reliability parameters. The vehicle is supported by Mahindra’s service network, which is one of the largest and spread across the country.

About the Genio


Looks & Style Genio comes with a build and finish quality which is unseen on Indian roads in commercial vehicles. The styling of the vehicle is world class. The unique grille design and aggressive bumper gives the vehicle the stance of a utility vehicle. The metallic silver colour enhances its appeal, while the interiors of the vehicle could be seen as a benchmark in the industry.

Performance The Genio offers a power packed performance as it comes with an mDI CRDe Engine. Its 75 HP power and 220 Nm Torque with a top speed of 120 km/hr is capable of handling any kind of load and terrain.

Technology & Safety The Genio is far ahead of its contemporaries in terms of technology and safety features.

Because of mDI CRDe technology, the oil change interval of the vehicle is 20,000 km. It has LSPV brakes which adjusts the braking pressure depending on the load of the vehicle. For the first time in India, we are offering SLR seat belts for the safety of the driver and co-driver. It also has cross members on the doors which save the passengers in case of any eventuality of accidents affecting the sides of the vehicle. The Genio comes fitted with Radial tubeless tyres which is also an industry first in commercial pick up vehicles. This ensures that the tyres do not burst in case of a puncture, especially on the highway.

Class Leading Comfort The Genio is a complete feature packed vehicle when it comes to comfort – it has adjustable Power Steering, 80.5 cubic feet cabin space, semi bucket seats with front back adjustment and recliner and independent front suspension to absorb all shocks on Indian roads. With a car like gear shift, ride quality of a UV, wider and bigger windscreen and doors and also split back glass for better ventilation, the Genio’s drive experience is unique.

Convenience Features The Genio offers several utility features, a first in the commercial Pick Up segment. It boasts of a floor console with a mobile charging point, a bottle holder, coin holder, etc. The dash board has a wallet case and a mobile case apart from a big glove box. It has the shortest turning radius among pickups of 6.15 meters which helps it negotiate the narrowest of lanes. Measuring the distance and mileage is easy as it has an in built trip meter in the instrument cluster.

The Genio is available in four attractive colour options – Silver Shine (Metallic), Diamond White, Marvel Granite and Skyline Blue. It is available across 70 dealerships by its launch and from mid February it will be available across Mahindra dealerships pan India.

About The Mahindra Group Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, aerospace, after-market, real estate, hospitality, logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image. The Group recently unveiled its new brand positioning – Mahindra Rise.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to UVs, SUVs and CVs. Mahindra has acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired Satyam Computer Services, now known as Mahindra Satyam.

Its flagship company Mahindra & Mahindra Limited has recently earned the distinction of being the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP). CDP is an independent not-for-profit organization holding the largest database of primary corporate climate change information in the world.

First Published: Tue, February 01 2011. 19:55 IST