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Reliance Retail Launches ’Reliance Living Furnishings’

Exclusive designs in home d?cor at unmatched affordability

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Reliance Retail today announced the launch of its home furnishings format under the brand ‘Reliance Living Furnishings’ at Shopprix Mall, Sector 61. ‘Reliance Living Furnishings’ promises ‘value for money’, with a variety of over 120 products in the home furnishings category in addition to an excellent shopping experience.

First of its kind in India, ‘Reliance Living Furnishings’ spread across a lavish 4500 sq ft, offers a highly coordinated three tiered private label range, namely - 'Home One' (basic) 'My Home' (mid-tier) and 'My Home Premium' (lifestyle oriented), exclusively designed keeping with seasonal color forecasts and fashion trends. The collection is available in cotton, linen, wool, silk and polyester in textiles and in wood, metal, glass, plastic, wax and ceramics for home décor.  The store carries a variety of products catering to the needs of every home. It offers a wide collection of products in bedding, bath textiles, curtains, cushions, floor coverings, table & kitchen linen and décor.

‘Reliance Living Furnishings’ also, offers shoppers unique choices such as oriental handmade carpets made with New Zealand blended wool; Italian printed reproductions of classics made by some of the masters of modern painting; (Henri Matisse, Paul Cezanne, Vincent Van Gogh, Claude Monet, Wassily Kandinsky); handwoven cushions made by women in Rajasthan under the aegis of the NGO - Urmul; Portico's 'Therapia' health collection (soyabean quilts / anti-mite, anti-bacterial pillows,  memory foam pillows); Disney, Mattel and Cartoon Network furnishings from Portico; premium Hygro and Pima towels and  premium cotton fitted sheets by 'Spaces'; Raghavendra Rathore's signature bedding line by 'Carmichael House' and more.

Mr. Raghu Pillai, President and CEO - Operations and Strategy, Reliance Retail, said, "There is an opportunity in the Furnishing retail space in the country when it comes to the range being design led without the normal penalty of being too expensive. High quality fashion and design in home furnishings need no longer be expensive.”

Commenting on the store launch, Mr. Manu Kapur, Chief Executive, ‘Reliance Living Furnishings’, said, “Reliance Living Furnishings is pleased to open its first store in NOIDA. A conscious effort has been made to showcase a product range that adequately covers the width and depth of all sub-categories within furnishings and decor. Our private label offering very clearly spells value for money. ”

‘Reliance Living Furnishings’ provides the shoppers a unique experience to shop for a trendy and fashionable home. ‘Reliance Living Furnishings’ to extend the experience of a stylish and trendy home décor store, plans to have a nationwide footprint with stores in many more cities in India in the next 3 years.

Reliance Retail Limited
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates over 800 stores in 60 cities, spanning 14 states with over 3.8 million Sq ft. RRL is a multi-format retailer that operates Reliance Fresh – a neighborhood store concept, Reliance Digital – a consumer durables and information technology concept, Reliance Mart - a hyper market concept, Reliance Trends - an apparel specialty concept, Reliance Wellness – a health, wellness & beauty concept , iStore by Reliance Digital- an Apple specialty store concept, Reliance Footprint -a footwear concept, Reliance Jewels – a jewellery concept, Reliance Time-Out- a books, music & entertainment concept, Reliance Super- a Minimart concept, Reliance Living Homeware – a household utilities specialty store concept, Reliance Home Kitchen, a kitchen’s solution specialty store format, Reliance AutoZone – an automotive specialty concept, Vision Express- an optical speciality store and Reliance Living Furnishings-a home furnishings format.

Reliance Industries Limited
Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of Rs. 1,39,269 crore (US$ 34.7 billion), cash profit of Rs. 25,205 crore (US$ 6.3 billion), net profit (excluding exceptional income) of Rs. 15,261 crore (US$ 3.8 billion) and net worth of Rs. 81,449 crore (US$ 20.3 billion) as of March 31, 2008.

RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks 103rd amongst the world’s Top 200 companies in terms of profits. RIL is amongst the 30 fastest climbers ranked by Fortune. RIL features in the Forbes Global list of the world’s 400 best big companies and in the FT Global 500 list of the world’s largest companies. RIL ranks amongst the ‘Worlds 25 Most Innovative Companies’ as per a list compiled by the US financial publication-Business Week in collaboration with the Boston Consulting Group.

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