Plans to set up manufacturing plants in Mumbai and Kolkata; New Collections Will Offer Comfort and Support of USA's Most Highly Recommended Bed Pan-India.
Spring Air, USA's leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, announced its investment plan of INR 500 crore into the 3,000 crore Spring and Premium Mattress Indian market in the capital. Headquartered in USA, the company plans to strengthen its presence in India with several new product launches and a high impact advertising and marketing strategy including signing up as a sponsor for a yet unnamed IPL team.
It has been learnt that the company plans to open up two manufacturing plants in Mumbai by this year & in Kolkata by next year, thereby enhancing its production capacity to meet the increasing demands of its Indian consumers. With rising luxury demand and a regular efflux of health conscious Indians in mind, Spring Air India had successfully launched their second factory in South India near Bangalore (post the first in Noida), to provide support and comfort for consumers searching for an answer to their sleepless nights.
"Spring Air new collections will offer Comfort and Support of USA's most highly recommended Bed Pan-India" said Mr. Ashok Sharma, CEO, Spring Air Middle-East & Indian Sub Continent. Also, all collections including Europedic, Comfort Rest & Orthomedical have been developed through extensive research and a deep understanding of what Indian consumers want most in a mattress - luxury and support, without the problems they experience with traditional coir or cotton mattresses, "he added".
Credited with the most unique products in the orthopedic mattress portfolio and backed with the most celebrated technology compositions like the NASA embedded technology in Europedic range of mattress; the multi-crore investment in India, is intended to reach out to the niche customers of the fast pacing Indian society. Also, the Company aims to be the market leader in Spring and Premium Mattress segment thereby achieving business of more than 300 crores in the next 3 years.
With 4 billion dollars worth of Spring Air sleep sets already sold at retail worldwide over the past 10 years, Spring Air has stayed true to quality, innovative design and value. Post years of consumer research and product development, including more than 25,000 consumer prototype evaluations, Spring Air India launched successfully in 2009 and has aggressively grown in retail and the institutional sector.
About Spring Air
Spring Air Bedding Co. (India) Ltd. is a leading and amongst top 10 manufacturers of bedding products in the world specializing in orthopedic beds and based in USA. With their extensive global presence in the Bedding Industry, they have manufacturing units all over the world and has marked their presence in India as well.
Spring Air has earned a reputation over the years for continuous product improvement. Their free-end offset coil design, which adjusts each sleeper's sleight, is today the most copied design in the industry. The company carried innovation a step with its Health Centre Mattress, featuring zones of comfort for different areas of the body.
Spring Air Bedding Co.( India) Ltd. is jointly promoted by W.J. Towell & Co. (OMAN) and Ashok Sharma a well known bedding professional in Middle East and India. W.J. Towell & Co. is 145 years old leading business house from OMAN having sales of more than US$ 1 Billion. Ashok Sharma is CEO of Spring Air Middle East and India sub continent.
Today Spring Air distributes bedding internationally, with plants in the US, Canada, England, Ireland, Australia, Argentina, UAE and India.