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Taj Hotels Resorts and Palaces launches Vivanta by Taj - Srinagar

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Taj Hotels Resorts and Palaces, India’s leading player in hospitality, today announced their maiden foray into Jammu & Kashmir with the formal opening of the Vivanta by Taj – Srinagar. The launch event was attended by Mr. Omar Abdullah, Honorable Chief Minister of Jammu & Kashmir, Mr. Farooq Abdullah, Mr. Abhijit Mukerji, Executive Director, Taj Hotels Resorts and Palaces along with Mr. Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj - Hotels & Resorts. Taj Hotels Resorts and Palaces has entered into a management contract with SAIFCO Hill Crest Hotels Pvt. Ltd, part of a well-known business house in the state.

Offering a new signature in hospitality, Vivanta by Taj – Hotels and Resorts, from the Taj group of hotels, caters to the upper upscale segment and has 19 hotels presently across the country, thus expanding its footprint in the Northern region with the launch of the property in Kashmir.

“We are very happy that Taj is coming to Srinagar. This is a very positive development for Jammu & Kashmir as it will enhance tourism in the state.” said Mr. Omar Abdullah, Chief Minister, Jammu and Kashmir.   

Speaking on the occasion, Mr. Abhijit Mukerji, Executive Director, Taj Hotels Resorts and Palaces, said, “With this opening, we endeavor to pioneer new and unique destinations. While Jammu & Kashmir needs no introduction, we feel that there is great scope to develop tourism and hospitality here. This hotel will generate employment and will have a downstream effect in bringing business to Kashmir. We are happy to have received support and encouragement from the government and hope to grow and expand in the state”

Over the last few years, the tourism industry in Jammu and Kashmir has seen a distinct upswing. As part of their strategic expansion, the Taj is committed to further expanding its footprint and thereby has added Vivanta by Taj - Srinagar to its portfolio in keeping with its domestic expansion plans

Speaking about the launch of the hotel and the brand Vivanta, Mr. Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj Hotels & Resorts, said, “It’s a proud moment for us at Vivanta, as we ink Taj’s foray into one of India’s most beautiful destinations – Jammu & Kashmir, taking the brand portfolio up to 20 hotels across India. We are committed to an unparalleled hospitality experience for guests – and with the gorgeous location, our imaginative service and state of the art amenities Vivanta By Taj - Srinagar will give guests an exceptional holiday experience” 

Located on Kralsangri hill overlooking scenic Dal Lake, Vivanta by Taj – Srinagar, is 20 kms away from the new airport in the city. The six acre property has 89 rooms; each room and suite provides breathtaking views of the valley.

The resort offers a range of accommodation options - Superior Charm & Deluxe Delight rooms, Deluxe Allure & Premium Temptation suites and a Presidential Nirvana Suite. Ergonomically designed, each houses a comfortable study table, 40” LCD TVs and large plush bathrooms with bathtubs and rain showers. All the suites offer a private balcony. The luxurious two bedroom Presidential Nirvana Suite commands a panoramic view of Dal Lake, Royal Springs Golf Course and the Tulip Gardens. The hotel offers a choice of dining options. On offer is the best of the region, continental as well as Chinese cuisine. Latitude, the coffee shop, offers international contemporary cuisines. Jade Dragon, the resort’s Chinese specialty restaurant, presents an assortment of favorites, with a vibrant twist.

The hotel is designed to deliver a vibrant and contemporary experience. Vivanta by Taj Hotels & Resorts are slated to appeal to the cosmopolitan global traveler who appreciates new experiences and pleasant surprises, rather than the typical hotel stay experience. The Vivanta brand is positioned to be stylish and sophisticated, contemporary, vivid and creative and to afford a cool avatar of luxury. At the same time, Vivanta shares a strong connect with the Taj warmth and friendliness, being overtly endorsed by the quintessential Indian hospitality brand!

A perfect amalgamation of work and play - the hotel also consists of high tech meeting rooms, well equipped business centre and retail spaces. Relax with signature treatments from the exotic Jiva Spa. Vivanta experiences offer Shikara rides in the scenic Dal Lake, trout fishing or water-skiing. Explore the mountains with customized day-treks which promise to be a delight at any season throughout the year.

Rediscover Kashmir, with its natural beauty, elegant Mughal gardens, beautiful lakes, historical monuments and golf courses. The location of Vivanta by Taj – Srinagar, Kashmir will offer panoramic views of stunning snow clad mountains in the winters, the famous Tulip Garden in the summer, and the Dal Lake – popularly know as the Jewel in the Crown of the Kashmir Valley.

About Vivanta by Taj
Vivanta by Taj is a 5-star hospitality brand positioned in the upper-upscale segment and is a part of Taj Hotels Resorts & Palaces. Currently comprised of 19 hotels in India and the Indian Ocean region, Vivanta by Taj incorporates hotels in key metropolitan areas as well as popular holiday destinations like Goa, Kerala, Rajasthan, Sri Lanka & the Maldives.

Vivanta by Taj offers a fresh, vivacious & stylish take on ‘cool luxury’. With innovative cuisine concepts, the smart use of technology & experiences that seek to constantly engage, energize and relax, it appeals to the cosmopolitan world-traveler synced into an immersive and sensory lifestyle.

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About Taj Hotels Resorts and Palaces
Established in 1903, Taj Hotels Resorts and Palaces is one of Asia's largest and finest group of hotels, comprising 92 hotels in 53 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East.  From world-renowned landmarks to modern business hotels, idyllic beach resorts to authentic Grand Palaces, each Taj hotel offers an unrivalled fusion of warm Indian hospitality, world-class service and modern luxury.    Taj Hotels Resorts and Palaces is part of the Tata Group, India's premier business house.

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