2012 edition of BroadcastAsia will spotlight on Over The Top (OTT) technology
Singapore Exhibition Services, organiser of BroadcastAsia and CommunicAsia, the most established infocomm technology (ICT) and digital multimedia technology event of its kind in Asia, gave a special preview today at a press conference.
India’s growing Broadcast Industry
The Indian television and broadcasting industry has witnessed an immense growth over the last two decades, with an average annual growth rate of double percentage digits. According to a Ernst & Young report , the Indian media and entertainment industry registered revenues of US$16.3 billion in 2010 and is expected to be in excess of US$25 billion in the next four years. The country has more than 600 television channels, 100 million pay-television households, 70,000 newspapers and produces more than 1,000 films annually.
India has always been animportant market for the broadcasting players, as it is the world's third largest TV market with almost 138 million TV households, next only to China and USA. Cable and Satellite penetration has reached close to 80 per cent. New technologies like High Definition (HD),STBs (Set Top Boxes) with inbuilt recorders and delivery platforms like mobiles are rapidly evolving, creating further opportunities for innovation and growth.
BroadcastAsia presents an ideal sharing platform for the Indian Broadcast Industry
BroadcastAsia2012 will welcome new Indian exhibitors like Broadcast Automation Systems and Dejerolive, and returning exhibitors like Canara Lighting & Sconce, EsselShyam Communication Limited, Monarch Innovative Technologies, Rudraksha Technology, WASP3D and more.
Mr. Calvin Koh, Senior Project Manager for BroadcastAsia comments, “India today is a power to reckon with in the global economy, holding tremendous growth and future opportunities in the broadcast technology sector. The Indian audiences today are ready to explore newer frontiers. Through BroadcastAsia, the Indian broadcast industry will get the opportunity to showcase their latest technologies and also get access to the ideal platform for networking, interaction and business procurement of the highest international quality."
Also in attendance at the press conference was Mr Ryo Makino from Sony India Pt Ltd and Mr SanjeebMekap from SRSG Broadcast, who gave a preview of what their respective companies will be showcasing at BroadcastAsia2012.
“As an engine of growth in the region and its broadcast industry at a point of rapid migration towards HD and digitalisation, India is a key market for Sony. Many of our customers from India visit us at BroadcastAsia as it offers a great opportunity to be among the first in Asia to experience Sony’s latest technologies.We are excited to showcase what we have to offer this year from HD cameras, large sensor camcorders and affordable live production to digital-based technologies for workflow transformation and not to mention our groundbreaking series of OLED monitors,” said Ryo Makino, Senior Manager of Content Creation Solutions, Professional Solutions Division, Sony India Pt. Ltd.
“This is the second time SRSG is exhibiting at BroadcastAsia. It gives our company the opportunity to meet customers from all around the Asia.According to the wider span of our business perspective BroadcastAsia is the idealevent to exhibit at annually. This year we expect very good result from our participation at the show.” said Mr Sanjeeb Mekap, Director of SRSG Broadcast