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Top management restructuring at Mirc Electronics

Announcement  |  Corporate 

Mirc Electronics Ltd., the makers of ONIDA and IGO range of products, announced the restructuring of its top management in alignment with the changing organizational needs and growth of growth of the company. The company has promoted its existing management with newer and additional responsibilities across marketing, sales, services, HR and operations.

Mr. K. Sriram has been entrusted with a new mandate of Vice President, Corporate Strategy with a focus on creating new opportunities for the organization, developing strategies to increase sales of existing businesses like mobiles phones and LED lights. He would also provide the overall brand direction and communication strategy for ONIDA. A former Vice President of marketing, sales and services at MIRC Electronics, Mr. Sriram has an experience of close to two years at the company with a total work experience of 17 years. He has worked with Unilever for 15 years across various departments, both in India and abroad and also brings along a rich experience in marketing and strategy.

Mr. Vipul Mathur, currently Group Business Head (Air conditioners) is now assigned the new role of Vice President, Marketing. However, he will still continue to spearhead the Air Conditioner business at ONIDA. Mr. Mathur has an experience of 20 years in the consumer durable industry and has been instrumental in growing ONIDA’s air conditioner business over the last few years. He has a significant experience in sales and product management and also heading the businesses.

A natural progression, Mr. Sanjeev .K. Jain has been elevated to the Vice President, Sales & Service. He was earlier the General Manager, Sales where as Mr. S. K. Dhoot takes over as the Vice President, Operations after the movement of Mr. C.R. Talathi out of the company. Mr. Dhoot has been assigned this new role after servicing the company as the Head of Strategic Sourcing and Manufacturing. Mr. Dhoot has been associated with the company for 19 years now as compared to his overall work experience of 29 years. He has handled various roles from operations, production, purchase, investor relations etc.

Mr. Manish Desai, GM, Finance & Accounts is also promoted to the Vice President, Finance. His responsibility will be equivalent to that of a Chief Financial Officer, a position which has been vacant at the company for quite some time.

Additionally, Mr. Sugato Palit has the new role as the Vice President, Human Resources. Sugato is an alumnus of XLRI with a total work experience of 16 years. He has lead the team in HR in companies such as Perfetti Van Melle, Seagram and Marico. He has been the recipient of several awards and accolades during his career including the Global Award for Best HR Practices, Key Innovator Award and has also been recognized as being one of India’s best HR Leaders by a leading business magazine in October of 2010. His core areas of interest lie in strategic business partnership, organizational structure and design, change management and talent management.

Speaking on the occasion, Mr. Gulu Mirchandani, Chairman and MD, MIRC Electronics Ltd. commented, “Promoting or enhancing the responsibility within the organization rather than appointing new personnel to take on responsibilities is a major factor of motivation and inspiration for the employees of the company. Everyone has a critical role to play in the company’s performance by providing strategic, intellectual and process inputs for the company’s growth and better future. With this as a top priority, I wish all of them the very best in the coming future.”

About ONIDA:
ONIDA was started by Mr.G.L.Mirchandani and Mr.Vijay Mansukhani in 1981 in Mumbai. In 1982, ONIDA started assembling television sets at their factory in Andheri, Mumbai. ONIDA today enjoys a strong equity among consumers, making it one of the leading brands in India. Besides being a leading brand in CTV, LCD & DVD categories, ONIDA has established itself as a strong player in the household appliance categories of Microwave Owens, Air-conditioners & Washing machines. ONIDA is also present in the mobile phone business and has steadily increased its share of the market. ONIDA has a network of 33 branch offices, 151 Customer Relation Centers and 41 depots spread across India. Website:

First Published: Fri, May 20 2011. 18:33 IST