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Business Standard clocks rapid growth as Mobile Advertising takes off in Emerging Markets

Announcement  |  Corporate 

Releases Global Marketplace Annual Growth Report reflecting industry trends & adoption patterns, a leading Global Mobile Advertising network for app developers, publishers and advertisers, today released its Global Marketplace Annual Growth Report highlighting insights from the mobile advertising ecosystem across countries. Powered by the innovative AppWrapperTM technology, is the only Global Mobile Ad Network with App media across feature phones & smart phones.

Top highlights:

Massive global scale with 308% growth in Ad Requests in 2011-12:  In a short span from April 2011 to March 2012, the network rose to a massive global scale and witnessed a growth of 308% in Ad Requests. In the last quarter of January to March 2012, the company served 37 Billion Ad Requests on its platform. The company expects to continue with this aggressive growth momentum powered by it’s unique AppWrapper platform & it’s strong focus on emerging markets. 

Emerging markets leading the surge in Mobile Internet: The network witnessed tremendous growth across all emerging markets given that mobile is becoming the ‘primary’ screen in these markets. Apps on Feature phones are becoming the first point of experiencing the Internet, and Mobile Internet usage is quickly out pacing desktop internet usage in emerging markets. is uniquely poised to ride this growth wave, with it’s innovative AppWrapperTM technology that powers ads on both feature phones & smart phones Apps. Markets like Latin America topped the charts having witnessed a growth of 61 times over the last year. Other emerging markets such as India, Middle East and Africa, South East Asia also reported tremendous growth, all powered by the AppWrapperTM platform.

Qualitative shift towards impactful full screen mobile advertising: Over the last one year, the clicks inventory has by 5 times & now has 41% clicks originating from Premium Full Screen Ads powered by the unique AppWrapperTM. Premium inventory clicks have grow by 18 times over the past year driven by demand from brand advertisers, and developers seeking powerful monetization. With almost half of all clicks coming from full screen inventory, is uniquely poised as an Mobile Ad Network with premium impactful inventory at global scale.

Increasing ‘App’titude of feature phones: Rapid technological advances have led to even basic feature phones being capable of internet access & running apps. Users in emerging markets are rapidly adopting such feature phones and experiencing the Internet for the first time. App download and consumption has seen a tremendous surge on feature phone platforms, with App stores such as Nokia reporting over 13 Million downloads/day. Powered by the  AppWrapperTM, is the only Global Mobile Ad Network with App inventory on both feature phones and smart phones.  Smart phones contributed to 32% of Ad inventory, with the rest coming from Feature phones by brands like Nokia, Samsung, Sony Ericsson, LG and Micromax. 

“We’ve been on a fast-track growth path and are working towards propelling this further through novel and differentiating app monetisation solutions for developers in the emerging markets.” said Dippak Khurana, Co-Founder and CEO, “We believe that empowering developers with powerful monetization tools, and  the rapid growth of Mobile Internet in emerging markets will emerge as force multipliers of the mobile advertising industry.” he added.

Founded in 2010, build the ‘AppWrapperTM, a powerful yet simple to use developer technology for monetizing Apps. The AppWrapperTM enables monetisation of Apps in a single click without any coding; thus saving time, money, effort for developers. Making it the core of their business model, has emerged as a one-stop Marketplace for monetising mobile media from global content creators. Today, works with global developers and publishers to monetize over 10,000 games and apps. Over its two formative growth years, the company has successfully managed to break through the competition clutter, as the only Global Mobile Ad Network with App inventory across both feature phones and smart phones. Focused on emerging markets, the company offers unparalleled reach and engagement to leading Fortune 500 brands & digital media companies in over 200 countries.

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About is a leading Global Mobile Ad Network with strong presence in emerging markets. Vserv's pioneering technology AppWrapper™  powers ad-monetisation for  10,000+ Apps . AppWrapper™  is the World’s Simplest Ad integration for Android, WP7 & J2ME Apps. It enables premium Full Screen Ads, without coding, in just one click. Vserv is the only Ad Network with App media across feature phones, smart phones and tablets, thus providing advertisers reach and engagement. Built on superior technology, the Vserv Marketplace delivers exceptional ROI to advertisers as well as enhanced earnings to developers & publishers. Visit for more details.

First Published: Sat, June 02 2012. 18:10 IST