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Continuing to drive Innovation, VIP Industries today announced the launch of VIP Shuttle, a new range of business bags designed exclusively for frequent fliers. Priced between Rs. 3000 – Rs. 5500, the new Shuttle range will serve as an entry point brand for VIP in the fast growing business segment.
Commenting on the launch of Shuttle, Mr. Manish Vyas – Vice President- Marketing, VIP Industries said, “VIP shuttle is yet another example of the innovative and thoughtful products that VIP continues to deliver to its consumers. Shuttle has been designed to cater to all the needs of the changing lifestyle of the business traveler. With this new innovation, frequent flyers no longer have to bother carrying two bags for short trips or lug around with half empty bags. We are confident that this range would appeal to consumers who like being organized and value convenience.”
The Shuttle range has three distinct varieties of business travel bags:
- Trolleys’ (uprights & Laptop trolleys’)– Have separate sections for the business (laptop + cables) and personal needs (clothes and toiletries) eliminating the need to carry 2 bags and at the same time it is 20% more compact than the cabin size making it easy to carry while on the move.
- Backpacks– Its USP is the clever handle placed on the spine which allows the user to carry it into a meeting looking dapper
- Satchels – Multi tasker – with many compartments – opens up to fill in all your business and personal needs and closes up for a compact and chic look
In the recent past, VIP Industries successfully launched Superlite- range of lightweight stroll and Alfa Boxer, hard luggage under the brand Alfa which was recently unveiled by Olympic Medalist Indian boxer, Vijender Singh.
The entire collection is available at all VIP lounges, VIP Priority Stores, leading department stores like Lifestyle, Shoppers Stop and other leading luggage outlets across the country.
I. P. Industries Ltd: Established in 1971, VIP Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nashik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.