Selling a 17-acre project in South Mumbai, Lodha style

Lodha woos customers with both smaller flats, lux Trump Towers in The Park

From outside, the metal and glass facade of Lodha’s new residential project, The Park in Pandurang Budhkar Marg in Mumbai’s office hub Worli, looks like a corporate headquarter. The 10,000-sq-ft sales office inside, with quotes by renowned poets on glass walls, is equally striking. Almost every table in the office has a copy of The Economist on it, which carries the advertisement of The Park. This weekly newspaper, as it calls itself, seldom carries Indian real estate advertisements. After buying a 17-acre plot from DLF, the country’s largest developer, for Rs 2,727 ...