Logo


India has not yet gone into brand-building mode: Jack Trout

Interview with president, Trout & Partners

Regarded as one of the world's foremost marketing strategists, Jack Trout introduced, among other important concepts in marketing strategy, the idea of brand positioning. He is the president of Trout & Partners, an international marketing consultancy based in Connecticut, and has consulted for companies such as Hewlett-Packard, Southwest Airlines, Pfizer and Procter & Gamble. He is also consulting with the Bajaj Group and SKS Microfinance for a possible re-branding. During an interview, he tells Surajeet Das Gupta and Alokananda Chakraborty the challenges before his two Indian ...