The Kerala Tourism pavilion at the 24th edition of Moscow International Travel and Tourism Exhibition (MITT) at the Expocentre in Moscow presented a sampling of the array of rejuvenation therapies besides other wellness highlights available in the state.
Kerala's centuries-old Ayurveda heritage proved the main draw for Russian and other East European travelers at the three-day meet held from March 14-16.
The stall generated several trade enquiries at MITT 2017, which welcomes both trade and consumer visitors and features specific 'trade only' days.
For Kerala Tourism, Russia is the seventh biggest originating market with 32,726 tourist arrivals registered during 2015.
"The diversity of Kerala's rich Ayurveda tradition Continues to be a difference-maker for us at our promotional campaigns around the world", Tourism Minister Kadakampally Surendran said.
"Despite competing claims from emerging markets, tourists and trade operators know our authenticity and mastery of the ancient tradition is unmatched anywhere," Minister said.
The Kerala Tourism delegation was led by Anil V S, Deputy Director-Marketing.
The co-exhibitors of Kerala Tourism were Poovar Island Resort, Kumarakom Lake Resort, Travancore Heritage and Ayurveda Mana.
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