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BARC invites proposals for providing consultancy service to

Press Trust of India  |  New Delhi 

TV viewership measurement body, Broadcast Audience Research Council (BARC) has called Request for Proposals (RFPs) from professional agencies for providing consultancy service to its subscribers.

In a statement released here, said that I&B ministry guidelines prohibit from involving itself in any activity like consultancy or any such advisory role, which would lead to a potential conflict of interest with its main objective of TV ratings.

However, many subscribers have been expressing their need for this service and hence reputed Data Insight consultants may provide this, said.

With this, is seeking to build a small pool of approved consultancy companies, which will allow subscribers to choose their supplier and also help mitigate against potential conflicts of interest when dealing with potentially competing clients, it added.

"being a joint industry company of broadcasters, media agencies and advertisers needs to remain independent and objective and hence cannot provide consultancy service to subscribers.

"However, after building a strong television audience measurement system in the country, we have now decided to grant licenses to select consultancy companies to provide analysis to our subscribers who are in need of professional consultancy service to effectively utilize and strategise with data," said Partho Dasgupta, CEO,

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, November 28 2016. 22:57 IST