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Praising Madhya Pradesh Chief Minister Shivraj Singh Chouhan for launching the initiative, Shah said, "Once this conservation campaign is over, Narmada will be ranked among the cleanest water bodies of the world, like Thames in London and Rhine in Switzerland."
Shah was addressing a gathering at Gwari Ghat on Narmada here after taking part in 'Namami Devi Narmade - Sewa Yatra', a campaign for conservation of river Narmada.
"Like Narmada, one day Ganga too would be cleaned as the Prime Minister Narendra Modi has also launched 'Namami Gange' campaign," he added.
Chief Minister Chouhan, Union Minister Piyush Goyal and several religious leaders were present on the occasion.
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