City-based home utility brand Bonita has closed the first round of funding via a group of individual investors through an online investment advisory platform startxindia.Com of IndianStartupFactory.
The funding will be used mainly for brand-building and marketing activities to help Bonita take the next big leap as a brand.
"We handhold, profitable or nearing profitability, start-ups and SMEs, in raising need based capital. Bonita, has been one of the interesting deals to structure that we have done in the recent months," IndianStartupFactory.Com Founder and Director Kapil Kaul said.
Prashant Priyadarshi, Founder and Director of IndianStartupFactory said, "We foresee Bonita as a long-term player in this sector, which should play a big role in making this sector organised."
On the startXindia platform, its CTO Atul Shirvastava said it has been ingenuously developed keeping in mind the highest level of international security and privacy standards with features such as remote secure storage, auto PAN card validation, auto MCA validation and auto number validation.
"The way we have devised the process is completely in accordance with guidelines issued by the governing authorities and amount of automation and auto checks ensures quick processing of information," startXindia.Com CIO Amrut Barde said.
StartXindia, is an online platform, which enables investments with little or almost no physical paperwork.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)