You are here: Home » PTI Stories » National » News
Business Standard

Branding of buses for Ganga Sagar Mela, Book Fair

Press Trust of India  |  Kolkata 

Excited over the success of branding its buses during last year's Under-17 World Cup, the is planning to follow the same for the coming Ganga and the International Book Fair.

As per the plans, the branding of the Ganga would be done on buses as well as around 30 vessels specially meant for the annual religious event held at Makarsankranti and will be held between January 10 and 15 this year at the Island, of the transport department said.

"Buses, both AC and non-AC, starting from from Esplanade, Babughat in the city and for the Gangasagar will be having these brandings. Around 30 vessels, 16 of the and 14 of the Hooghly River will also have the brandings," he told today.

Branding of the International Book Fair would be done in both AC and non-AC buses, which would be designated specially for ferrying people to and from the fair to be held at in from January 30 to February 11.

"Branding of the Under-17 was a great success. We had banners on all the buses the department had designated for ferrying the fans and players during the event. We are yet to decide on what to write for these two events but are hopeful that the branding on the two occasions will be a great success," he said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 09 2018. 20:35 IST