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Britannia to add 50 new products to portfolio by March 2020

Press Trust of India  |  New Delhi 

FMCG Industries has plans to launch around 50 new products under its existing as well as new categories by the end of the next fiscal as part of efforts to be a total company, said a top company official.

In view of its growth strategy, will launch and croissants by October-November through its joint venture with Greek cakes and confectionery Chipita by the March 2020.

Besides, the company will continue with its strategy of adding new countries in its list and scout for new markets in Africa, while foraying into and

"Almost 50 new products would be there by the end of next financial year," Industries Varun Berry told


The Kolkata-headquartered company is looking to diversify in bakery and non-bakery segments and also focussing on snack items.

"We are also looking into other areas as bakery and outside bakery, the macro-snacking category, which could be potential areas for us to grow," he said.

Besides, may also launch new sub-brands in the market for some categories, although it will primarily rely on its existing ones.

The group will continue with its existing sub-brands to make sure that it is not completely entering the unknown territories, Berry said, adding that however, in some categories, the company will look for a new one where there is no suitable brand.

The company is in the process of putting up a with its JV partner Chipita for croissants, which is expected to come up by the third quarter of the coming fiscal.

On his plans for the dairy sector, Berry said, "We are pretty clear that we would go into it and the value added product segments."

The company is also in the process of setting up a Rs 1,000-crore plant at Ranjangaon, Pune which would be an integrated park, he said, adding tow plants in Guwahati and export-oriented unit at Mundra SEZ would be commercialised early next year.

Britannia's plant would start in the fourth quarter of the next fiscal as it is awaiting environmental clearance there.

"Our target is add new country every year and that is going well," Berry said.

On being asked about the next destination, Berry said: "We have still not identified the next destination but we are looking at a bunch of countries in Africa, and countries like and We would identify one of those and move forward in FY 2019-20."

A present, has manufacturing units in and Oman, which cater the markets.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, February 13 2018. 17:00 IST
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