Pop star Britney Spears, who performed at the Super Bowl halftime show in 2001, will not take the stage at football's biggest stage in 2018, contrary to reports.
"I can tell you it's not Britney," Pepsi's sports marketing director Justin Toman said at VenuesNow Conference in Los Angeles, according to Ace Showbiz.
"We'll reveal in due time. Rumours always start around this time."
Britney has been rumoured to headline Super Bowl over the past few years.
"Yes, I would probably do that," she had said last year.
Next year's game is scheduled to take place in Minneapolis on February 4. Lady Gaga rocked the halftime show this year.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)