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Tan was detained by police from northern Inner Mongolia at his home in the southern city of Guangzhou -- more than 2,300 kilometres away -- on January 10.
He has languished in detention for three months, even though police have not pressed charges, which has roiled China's medical community.
"Government organisations must respond to different academic opinions with caution, and avoid criminalising civil disputes," the Chinese Medical Doctor Association said in a statement Monday.
The case is the latest in a series of skirmishes between proponents of TCM, which lacks medical trials to prove the efficacy of some substances, and doctors advocating for evidence-based, peer-reviewed medicine.
Responding to public uproar over the case, the state drug administration on Monday ordered Hongmao to "adhere to national drug advertising rules".
China's drug regulator approved the alcohol to be sold as an over-the-counter traditional Chinese medicinal product in 2003.
But since 2010, the medicinal wine has been temporarily pulled from shelves in three provinces, due to "exaggerated advertising claims," data from the drug regulator showed In February, the company's advertisements were banned in Shaanxi province as part of a crackdown on food fraud and false advertising.
Hongmao Pharmaceutical Co. could not be reached for comment. Activists say growing demand for various TCM remedies such as rhino horn and pangolin scales -- which have no proven medical properties -- have decimated vulnerable animal species and filled the coffers of global wildlife trafficking syndicates.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)