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Coca Cola drops Salman Khan as brand ambassador for Thums Up

Press Trust of India  |  New Delhi 

Beverages major has dropped superstar as brand ambassador for its soft drink 'Thums Up' after four years of association and the company is in talks with young star Ranveer Singh to replace him.

The contract with Khan had expired last month and the company has chosen not to renew it, according to industry sources.


When contacted, declined to comment.

The company's decision to not to renew the contract with the 50-year-old actor is more to do with the image of Coca Cola, which is seen as a young brand, a source said.

"That explains why is talking to a much younger star like Ranveer Singh," the source added.

Khan has been among the top celebrity endorsers reportedly charging Rs 5 crore per year per brand. Recently, he had courted controversy when he supported Pakistani artists saying "they were not terrorists" in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.

had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another star Akshay Kumar. He had earlier endorsed the brand in early 2000s.

At that time, Coca-Cola had also signed an agreement with Being Human -- The Foundation -- to jointly promote, conceive and execute charitable and social activities.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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