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Coca-Cola to raise fruit sourcing for juice, aerated drinks

Press Trust of India  |  New Delhi 

Beverages major Coca-Cola is looking to enhance sourcing of fruits in for its beverages under juice and aerated drinks categories.

The company, which currently procures about 2 lakh metric tonnes of fruits, plans to increase it further as part of its 'fruit circular economy' initiative.

The circular economy initiative is aimed at creating a virtuous economic cycle to positively impact Indian agriculture, Coca-Cola said in a statement.

"We visualise that this initiative will create a spurt in our local procurement of fruit and farm level interventions to have a positive impact on the Indian horticulture ecosystem," it said.

As part of the initiative, the company has appointed Asim Parekh as Vice President - Fruit Circular Economy INSWABU, with immediate effect.

INSWABU refers to and South West region.

In this role, Parekh will be driving the critical task of connecting the end-to-end value chain from farmer to grocer.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, May 18 2017. 20:14 IST