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Congress logs in: To scale up its presence on social media

Press Trust of India  |  Kolkata 

The is working on ways to woo the youth in on sites, a move party leaders said would help it counter the and Congress's campaigns on the Internet.

The state unit of the has been recruiting coordinators for each assembly, down to every booth, and is planning workshops for workers and leaders on the use of such websites.

The party has lagged behind the Congress, the and the when it comes to the use of social media sites for political campaigns in the state, coordinator Anupam Ghosh said.

"We have got clear directions from our party vice president that we need to increase our presence in the state," Ghosh told PTI.

After the recruitment of a coordinator for each of the state's Assembly constituencies, the party will zero in on coordinators for each block and then for the booths, Ghosh said.

has nearly 77,000 booths spread across 294 Assembly constituencies.

The decision was taken with an eye on next year's panchayat poll in the state and the Lok Sabha polls in 2019.

The state has also witnessed incidents of communal violence in Bengal triggered by inflammatory posts on social media which also needed to be countered, Ghosh said.

State president Adhir Chowdhury stressed that the party could not lag behind the and the TMC on social media campaigns when the and TMC were involved in an aggressive campaign.

"is one of the best tools to reach out to the youth of the state who are well versed with it - be it Facebook or WhatsApp. To reach out to the youth, a strong presence is a must," Chowdhury said.

A workshop will be conducted soon in Bengal where leaders of the cell will train the new recruits.

The campaign launched by the state unit would be executed by booth-level committee members and monitored by booth-level presidents and Assembly observers, State sources.

On sites such as Facebook, Twitter and WhatsApp, the party plans to highlight the "failures" of the government at the Centre and the government in the state, they said.

Speeches and political messages of AICC president Sonia Gandhi, party vice president and state the chief will also be carried on the platforms.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, October 11 2017. 12:13 IST