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The party has lagged behind the Trinamool Congress, the Left Front and the BJP when it comes to the use of social media sites for political campaigns in the state, West Bengal Congress social media coordinator Anupam Ghosh said.
After the recruitment of a social media coordinator for each of the state's Assembly constituencies, the party will zero in on coordinators for each block and then for the booths, Ghosh said.
West Bengal has nearly 77,000 booths spread across 294 Assembly constituencies.
The decision was taken with an eye on next year's panchayat poll in the state and the Lok Sabha polls in 2019.
The state has also witnessed incidents of communal violence in Bengal triggered by inflammatory posts on social media which also needed to be countered, Ghosh said.
State Congress president Adhir Chowdhury stressed that the party could not lag behind the BJP and the TMC on social media campaigns when the BJP and TMC were involved in an aggressive social media campaign.
"Social media is one of the best tools to reach out to the youth of the state who are well versed with it - be it Facebook or WhatsApp. To reach out to the youth, a strong social media presence is a must," Chowdhury said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)