A senior executive of DTH service major DISH TV, today said it is a wrong perception that people these days do not watch television because of the growing popularity of video on cell phone facility.
"Despite the growing tendency of watching videos on handsets, different studies revealed that people's interest in watching television in all age brackets has not declined. In fact, it is increasing," DISH TV's senior vice president (marketing) Sukhpreet Singh, told reporters.
Singh was in the city to launch DISH TV's "Mera Apna Pack" and "Swagat Pack" in the Madhya Pradesh market.
He said people watching videos on cell phones is a good sign for the entertainment industry.
After enhancement in internet speed, people have started watching long videos on mobile phones, but even today viewers prefer to watch two or two-and-a-half hour long film on television, Singh said.
To a poser, he said even now many cable operators in the country have not come under the ambit of regulation and they are the ones who have become a big nuisance for both the government and the public.
It would be better if they are brought under the regulation soon, he added.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)