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Discovery signs Netflix for online distribution of new channel

Press Trust of India  |  New Delhi 

Communications today said it has signed up as the exclusive global over-the-top (OTT) platform partner for contents of its new channel, that will go on air from February.

The company, known for its knowledge and lifestyle channels, will be foraying into the general entertainment channel (GEC) category in with the launch of

"There is a lot of similarity between our philosophy and that of about offering differentiated content on platform and that was one of the reasons for partnering them," Communications Senior Vice- President and General Manager- South Karan told

The second reason, he said, "is the global reach of Netflix, which will help us reach out to the maximum number of Indian diaspora for JEET".

The partnership with will ensure that JEET's content will be available to audiences in more than 190 countries world-wide, the company added.

communities globally will be able to watch each series after those are aired on the channel in India, it said.

will go on air starting February 12, 2018 with a distribution reach of over 100 million households, the company said.

The new channel will be be available in Hindi, Tamil and Telugu languages.

has a portfolio of 12 channels in India, including Channel, TLC, Animal Planet, HD World, Science, Turbo, Kids and DSPORT, among others.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, January 09 2018. 16:10 IST