Discovery Communications India will air a special short capsule feature series highlighting the work done under 'Namami Gange' programme beginning this Independence Day.
The series will be aired in seven channels of Discovery portfolio -- Discovery Channel, TLC, Animal Planet, Discovery HD World, Animal Planet HD World, TLC HD World and Discovery Tamil.
The programme will feature the journey of a four-member team, led by Shilpika Gautam, who sailed across the river Ganga on a stand-up paddle board from Gaumukh in Uttarakhand to Sagar Islands (Ganga Sagar) in West Bengal late last year.
The team paddled the entire length of the river through Uttar Pradesh, Bihar, Jharkhand and West Bengal, a Discovery Communications India release said.
During the process, Shilpika Gautam broke the world record for the longest continuous stand-up paddle board distance by a woman in a single journey, the release added.
"We have used world's first attempt to cover river Ganga on a stand-up paddle board as the core story telling arc and closely integrated the work done on ground by Namami Gange to create a very informative series," said Vikram Tanna, VP Business Head of Regional Clusters, South Asia, Discovery Communications India.
The programme aims to accomplish the objectives of conservation and rejuvenation of the Ganga, Director General of National Mission for Clean Ganga, U P Singh said.
"We are delighted to partner with Discovery Communications India and leverage their platforms to create awareness about the work being done by Namami Gange across the length of the river Ganga," he said.
Namami Gange is an integrated conservation mission, approved as a flagship programme by the Centre.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)