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Expect Thums Up to be $1 bn brand in 2 years: Coca-Cola India

The launch of Thums Up Charge will help accelerate the journey of becoming the first home-grown billion dollar beverage brand: Vijay Parasuraman

Press Trust of India  |  New Delhi 

Ishteyaque Ahmed,VP-PAC Coca-Cola India and South west Asia and vijay Parasuraman,Vice President,marketing,coca-Cola India & South Asia at a press confrence to celebrate 40 years of Thums-Up with the launch of Thums-Up Charged. Photo: Sanjay K Sharma
Ishteyaque Ahmed,VP-PAC Coca-Cola India and South west Asia and vijay Parasuraman,Vice President,marketing,coca-Cola India & South Asia at a press confrence to celebrate 40 years of Thums-Up with the launch of Thums-Up Charged. Photo: Sanjay K Sharma

Beverages major expects its softdrink to be a $1 billion brand in the next two years and is adding variants to the home-grown product.

With the introduction of 'Charged', the company on Tuesday added the first ever variant to the 40-year-old brand.


"We expect to become a $1 billion brand in next two years. The launch of Charge will help accelerate the journey of becoming the first home-grown billion dollar beverage brand," Vijay Parasuraman, Vice President, Marketing, and South West Asia, said here today.

has a revenue of Rs 5,000 crore, he said.

said the company, along with partner bottlers, will invest suitably in enhancing the brand, launching new packs, expanding distribution and augmenting manufacturing capacity to increase sales of by 2020.

The new Charged will be available in seven different packs-180ml can, 200ml can, 300ml can, 330ml can, 250ml PET, 400ml PET, 500ml PET, it added.

Besides Thums Up, the company has identified brands such as Maaza and Limca which have the potential to grow to reach similar size.

"For Maaza, it would take around five years to reach that scale," said a company official.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Tue, November 21 2017. 16:21 IST
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