Comedian Ricky Gervais says fame has become a ruthless and demanding profession.
The 56-year-old director believes nowadays people are hungry for fame and would not mind behaving like an idiot if required, reported Femalefirst.
"When I wrote 'The Office', I watched a lot of docusoaps from the '90s where an ordinary person would be followed at work and get 15 minutes of fame. But since then, fame has become a much more ruthless and demanding profession. People would rather be known as an idiot than not known at all," Geravis says.
Meanwhile, the star has previously admitted that he used to be afraid of being famous.
"When I was about to be famous, I feared it on a few levels. I feared it because I didn't want people to lump me in with those people who'd do anything to be famous," he had said.