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Hero Challenge to feature in three European events

Press Trust of India  |  New Delhi 

Hero Challenge, an innovative golf format which a sudden-death shoot-out under floodlights, will now be part of three European Tour events for the next three years.

The night golf event, introduced by Hero MotoCorp Ltd, made its debut at last year's British Masters with Frenchman Alex Levy pipping Sweden's Alex Noren in the final.


The Hero Challenge will mark its return this year with three editions, first at the Scottish Open before returning to the British Masters and then finishing at the DP World Tour Championship in

One of the stars already committed to playing is former World Number One and Ryder Cup legend Lee Westwood, who will compete in the Hero Challenge during the British Masters.

"We all recognise that golf needs a lot more of innovation to attract a younger and newer generation of fans and the Hero Challenge is an initiative in that direction," Pawan Munjal, CMD and CEO of Hero MotoCorp, said in a release.

"We introduced the 'Hero Challenge' at the British Masters last year, which proved to be an immense success. That success has encouraged us to extend and expand our partnership with the European Tour by another three years to multiple events," he said.

Keith Pelley, Chief Executive Officer of the European Tour said, "The inaugural Hero Challenge was a terrific success at the British Masters last year and led the way in terms of innovative concepts for ourselves at the European Tour. I am sure that the golf fans in Scotland, England and will thoroughly enjoy watching their favourite stars in action in this exciting format."

Westwood said he watched last year's event and it looked a lot of fun.

"It is always good to try something different and something like the Hero Challenge, which also encourages kids and younger people to get into our sport should be encouraged," said the 23-time European Tour champion.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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