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HTC to sell U11 smartphone in select cities from month-end

Press Trust of India  |  New Delhi 

Premium smartphone maker will sell its water-and-dust-proof 4G handset U11 from end of this month in select cities owing to limited stocks for "We will sell U11 online and in select Indian cities. We are getting limited stocks for because of high demand in If you check our US website, you will see all stocks have been sold out. We will place U11 in top 8-10 cities here by end of this month and expand it to more cities gradually," President for South Asia, Faisal Siddiqui said after unveiling the phone. U11, priced at Rs 51,990, has a new device operation technology -- edge sense -- that will allow users to control its function by applying different pressure of their grip on the edge of the phone. The sense-based control can be customised by the users. It can also be operated by using voice commands using Sense Companion, Google Assistant, and Amazon Alexa apps. is starting pre-booking of U11 on its website from June 17.

The company will also sell the phone on e- commerce site Amazon from last week of this month. "The pre-booking will be available for next 6-7 days. Then, we will start selling on Amazon and offline stores from last week of June," Faisal said. The company will sell high-end variant of U11 which has 6 GB RAM and 128 GB internal storage, expandable up to 2 TB. The phone comes with 12 megapixel main camera with HDR boost technology which captures multiple frames or picture in one click and integrates the best of each frame. The phone runs on Qualcomm Snapdragon 835 mobile chipset. It comes with 3,000 mAh battery that the company claims can be completely charged in 90 minutes and supports up to 24.5 hours for voice calls. "We will focus only in high and mid range segment phones in because it is difficult to sell innovations at low price," Faisal said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, June 16 2017. 20:57 IST