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IIPA seeks level playing field for e-pharmacy space

E-pharmacy business model benefits consumers due to increased transparency, access, affordability and convenience

Press Trust of India  |  Mumbai 

Seeking parity with offline players, the Indian Internet Pharmacy Association (IIPA) has urged the government to ensure an end to the local level harassment being faced by new entrepreneurs in the e-pharmacy space. "The IIPA is demanding a level field for all players in the e-pharmacy space, without favour or bias. We seek clarity on guidelines to enable legitimate players to develop their business in this space and bring in the much needed innovation and technology driven transparency in this sector, leveraging best practices from across the world," IIPA President ...

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First Published: Sun, June 19 2016. 13:02 IST
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