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'India to be 3rd largest market for Hitachi ACs by 2021'

Press Trust of India  |  New Delhi 

Johnson Controls-Air Conditioning expects to be its third largest market by 2021 on the back of expansion of its product portfolio and sales network.

The company is also aiming to double its sales to around Rs 4,000 crore in three years.

Currently, is its fourth largest market, behind China, and

"is the fourth biggest current market for's growing very fast here and our ambition is to bring that to number three," the firm's VP Global Sales, Marketing and Channel Development told PTI.

Asked by when he expects to be its third biggest market, he said, "At the growth rate which has been presented, we would see probably number three by 2021."

The company, a JV between US-based and Hitachi, Japan, looks at as an important market, where it is the third most selling AC brand.

"is a big market for us and we would continue to invest here in manufacturing, sales and marketing," the company's said.

Johnson Controls-Air Conditioning India, which reported a turnover of Rs 1,971.58 crore in 2016-17, is expecting to double the figure to around Rs 4,000 crore by 2021-22.

"We have a growth target of roughly 15 per cent this year but till 2021 we target to reach double of our sales," Johnson Controls-Air Conditioning said.

The company aims to sell 6.5-7 lakh units this season, he added.

It is also working to enhance its sales network and aims to be available at around 11,000 outlets.

"We are available at 8,500 outlets today and we aim to go to around 11,000 by the end of this year," Singh said.

Presently, tier-I cities contribute around 65 per cent of its sales, while the rest 35 per cent is from tier II and III markets.

"But going ahead, in next two years, it would be 50:50," he added.

The company has a plant in Kadi, which has an installed capacity of 600,000 room per annum.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, January 10 2018. 19:25 IST