Also, two profitable companies are combining forces to cement leadership position in mobile video advertising, he added.
InMobi, founded in 2007, is backed by Japanese conglomerate, SoftBank.
The combined platforms will bring next-generation mediation capabilities to premium publishers and establish the first programmatic video exchange in India and China, Tewari said.
Programmatic advertising refers to usage of software to buy advertising, rather than a manual process.
Two-thirds of the world's digital display advertising is expected be traded programmatically by 2019 and advertising sold programmatically will increase from USD 57.5 billion to USD 84.9 billion over the next two years, growing at an average rate of 21 per cent a year, the statement said.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)