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ITW Consulting wins title and in-stadia ad rights of Ind vs SL

Press Trust of India  |  Mumbai 

Sports management company ITW Consulting today said it has bagged the title and in-stadia advertising rights of tour of from broadcaster Pictures Networks

"Viewers are looking forward to the series as this is the Indian cricket team's first full tour (Tests,ODIs anda T20) of in three years. In addition to this, advertisers are also aware of the visibility that is ensured through the duration of the tournament, giving brands a wider reach," Rajesh Kaul, President, Distribution and Sports Business, Pictures Networks said in a statement.


The Virat Kohli-led team will play three Test matches, five One-day internationals and a T20 match in Sri Lanka, starting from July 26 till September 6.

"We will shortly be making the title sponsor announcement for the series along with the central on-ground partners of the series," ITW Consulting co-founder Bhairav Shanth said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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