Jabra, which did not disclose the financial details of the transaction, said the joint venture entity will now be called 'Jabra Connect India'.
Innova had been distributing devices of Jabra (part of Copenhagen-based GN Audio) in India for over a decade.
"This is a unique model that we are trying in the Indian market. This partnership will strengthen Jabra's presence in India and bring us closer to our customers. It is our ambition to become the vendor of choice and this is a step in the right direction on this journey as we look to grow our market share," Jabra President Mark Leigh told reporters here.
He added that the market opportunity in India is worth about USD 50 million.
As part of the partnership, the company has launched a new product -- Biz 1100 -- that has been designed using insights from Indian users. The price of the device will range from USD 50-65 (ex-GST) and will be available for Indian customers later this month.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)