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Reality TV star Jonathan Cheban has opened a food delivery service which is both "gourmet" and "accessible".
The "Keeping Up With the Kardashians" star, who is known for being a foodie, has launched a new business which sends fresh meals to customers in air-tight packets, reported Female First.
Of the new venture, he said, "It's really special. It's almost like getting a gift every week."
The 42-year-old former publicist wanted to do something that was both "gourmet and "accessible" to all.
"People were always asking me about where to go and what to eat. No one eats at restaurants as much as I do. So I wanted to do something gourmet, but accessible for everyone," he said.
The former "Celebrity Big Brother" star also said he was inspired by Kim Kardashian West's husband Kanye, who has been offering him advice on his new project, and his branding for his Yeezy fashion brand.
"I get so inspired by people like Kanye [West], who are so focused on the way things look. I've been learning a lot by watching him talk about branding and packaging. I love his simplicity, but the fact that there is still a strong message.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)