JPSI, the organisers of the Formula One Indian GP, bought the rights from Infront Sports & Media, the promoter and organiser of the Championship.
As per the deal, JPSI can resell the TV rights of the main race along with the support races to the Indian broadcasters.
The four-year contract, which covers the Indian territory and goes into effect till 2016, will also permit JPSI to resell the non-exclusive TV rights to the broadcasters for other non-India WSBK races.
"We are delighted with the deal as this will help generate additional revenue apart from sponsorships. Post the F1 Indian GP, the popularity of motorsport has increased many folds in India and with WSBK also coming to BIC early next year, it is going to increase further," Sameer Gaur, MD and CEO, JPSI, said.
Paolo Flammini, CEO of Infront Motor Sports, said, "We are certain that this collaboration will bring about a major increase in awareness for World Superbike."
World Superbike is slated to make its Indian debut at the Buddh International Circuit on March 9-10 next year.
| |
|
| |
