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Kerala Tourism inks MoU with SilkAir for joint promotions

Press Trust of India  |  Mumbai 

Tourism today signed an agreement with SilkAir to jointly promote the state as a holiday destination in priority markets, including Australia, New Zealand, China, Korea, and

Under the Memorandum of Understanding (MoU), Tourism and SilkAir, a regional wing of Airlines, will jointly conduct roadshows and other marketing programmes like tactical and marketing, familiarisation trips, trade fairs and product development in the selected cities of these markets, a statement said here.

"This MoU with SilkAir will allow us to attract more travellers from these specific markets. It will also bring direct and indirect benefits to many sectors of the economies of and these countries," said Tourism Department Director P Balakiran.

SilkAir General Manager, India, Jagdish Bhojwani, said, "We are delighted to be associated with Tourism and we look forward to working together on many exciting activities to promote the state as an attractive tourist destination to the world.

"Together with our parent company, Airlines, we reach out to over 100 destinations around the world and we are confident that our wide network will help in bringing more visitors to the state.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 16 2017. 20:32 IST